Robin Hood Project

This is what happened: Kilometer Zero contacted some big companies and got them to lend us ridiculously expensive clothes and shoes and things with the promise we would run glossy fashion spreads promoting the products. Then, because our organization views such advertising as the corrupting seed of corporate-consumer philosophy, instead of actually running fashion shoots, we gave the clothes to children’s charities here in Paris. It was a product placement sting and a political experiment.We called it the Robin Hood project.

Like so many great ideas, the Robin Hood project was born over afternoon beer ...

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